UI / UX Design
The Purpose of UI/UX
The primary purpose of UX design is to improve users’ satisfaction, by creating intuitive, discoverable, understandable, and efficient processes to navigate a website. UX design's primary concern is the user's experience.
UI design is the art of creating attractive, intuitive, and easy-to-use elements; the tools by which we navigate through a website.
Created with Adobe After Effects
So what is the difference?
UX designers are concerned with the information flow and how efficiently a website can be navigated.
UI designers concentrate on the aesthetics of the design; particularly the style, typology, buttons, and interfaces.
SSG Web Services approaches all projects with a positive user experience as a primary facility of the website.