UI / UX Design

The Purpose of UI/UX

The primary purpose of both UI or UX design is to improve users’ satisfaction, by creating products and interfaces that are intuitive, simple, and efficient to navigate.  It is the user's experience that is of primary concern to both disciplines.

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So what is the difference? 

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UX designers are concerned with the information flow and how efficiently a website can be navigated.

UI designers concentrate on the aesthetics of the design; particularly the style, typology, buttons, and interfaces.

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SSG Web Services approaches all projects with a positive user experience as a primary facility of the website.