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UI / UX Design

The Purpose of UI/UX

The primary purpose of UX design is to improve users’ satisfaction, by creating intuitive, discoverable, understandable, and efficient processes to navigate a website.  UX design's primary concern is the user's experience.

UI design is the art of creating attractive, intuitive, and easy-to-use elements; the tools by which we navigate through a website.

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So what is the difference? 

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UX designers are concerned with the information flow and how efficiently a website can be navigated.

UI designers concentrate on the aesthetics of the design; particularly the style, typology, buttons, and interfaces.

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SSG Web Services approaches all projects with a positive user experience as a primary facility of the website.

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